Wednesday, February 6, 2013

Isms - Boonisms or Boondawgoggles

As a sales manager over a sales force of about 50 guys I used to produce a daily announcement sheet.  At the top of every one I'd try to make some motivational comment.  The sales guys eventually started calling them Boonisms.  I looked up ism the other day and it has a definition

A distinctive practice, system, or philosophy, typically a political ideology or an artistic movement.
doctrine - theory

On occasion I've been know to make random notes, or comments in my sketch pad.  Just expressions of what I'm feeling or thinking.  Essentially, now that I look at them closer, isms as defined above.  So I've decided to see if I can create a branded line of items based on these isms, and have decided to call them Boondawgoggles.

I figure it will take a long time to get any SEO traction due to the less than likely potential that Boondawgoggles would be a top search word, but what I'd anticipate eventually garnering out of the experiment is a success that rivals that simple "Life is Good" dude.  Yea, I know he has a name but I can't remember it now and don't want to bother looking it up.  This strategy is not too different then the strategy I wanted to approach "Why Aren't I Retired Yet?", it just requires a lot less time.  I don't have to come up with a new drawing for each design.  I just have to use the same forlorn Boon logo and put apply the Ism.  This way I can flood the market, touch a lot more individual buyer personalities.  

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