Monday, March 9, 2015
Wednesday, March 4, 2015
What is easier Email or Phone calls? I'd say email any day but I think I might be in the minority on this question.
I do a lot of marketing. A lot of that means finding prospects, which requires looking at a lot of websites. One thing that completely confounds me is a business website that doesn't post their email address. There are thousands of them. Then there is the group that try to make it difficult to just click on the email or copy it. They incorporate spaces like: booncartoons @ comcast . net or this method booncartoons(at)comcast(dot)net, or they use some image file that shows the address.
I know why they are doing it. It's because they don't want "spam" or junk mail. I get it, it is a pain but is it really that painful that you would risk making it a pain for a potential customer to reach you. Most would justify this lack of an email address on their site by saying I have my phone number, they can call me. Yea sure they can call you, but I'm pretty sure these types of people also hate getting phone solicitations so more likely than not they don't answer their phone. They check messages.
That's what I don't understand. I, a million times over, would much rather rifle through a bunch of emails deleting those that I don't need than wading through a bunch of voice mails. Voice mail are a true pain to deal with. For the most part you have to keep clicking a button to fast forward through it if you know you don't want to listen and then listen to the same fucking instructions, "end of message", "message deleted", "next message", blah, blah, blah. I can blow through 50 emails before I can get through 5 voice mails.
Sometimes when I come across a website with no email addresses it just makes my inner treasure hunter come out. I start doing all kinds of cross referenced web searches until I find the email address. Because at some time they put it on the internet and it can be found. Would I do this if I was a potential customer, hell no. I'd just move on to the next.