Friday, February 7, 2014

Women Rule The Economy - Happy Ladies, Better Pay Days

Women with huge foreheads, and cute creatures, Boon
cartoons, cartoonist for hire, boondawgoggle
 Maybe the idea that women rule the economy is not such a secret but I've begun to think about the significance of this truth.  I'm not in the mood to provide a lot of direct quotes of studies and quantitative analysis on the matter, but I've read plenty that support this fact.  For the moment I'll help you (mostly men because I think women know this to be true) accept this fact by focusing your attention on a mall.  How many stores are men only?  Even the stores that have things men would buy they usually have things women would buy and still the men's section is substantially smaller than the women's.   Another antidotal observation, I've had the opportunity to accompany my wife to the Atlanta Merchandise Mart.  This is one of America's largest markets where retailers come to buy the stuff they put in their stores.  Kind of a shopping mall for retailers.  It is massive and astounding the quantity and variety of stuff.  On my trips there I was one of very, very few males and I noticed in the entire place I bet there are only a handful of stores that offer man stuff.  Granted this may not be the mart where there would be a consolidated collection of man stuff, but it is still interesting.

Okay, here is my observation that has me writing about this dominance of women on the economy.  The sales of my Valentine's Day greeting cards at Boon - One Guy Drawing Cards are starting to increase and I noticed the ones selling are the ones a women would buy for her man.  The one that is selling the best right now is one specifically designed to be given to a husband if his birthday is on Valentine's Day.  Who would figure there'd be that many of them to generate the volume of sales at this one small website?

Zombies why are their clothes always a mess.  Don't  most
people get buried in their best clothes?  Cute creature cops
an attitude.  Bic ball point pens best for sketching. Boon
cartoons,cartoonist for hire, doodles, boondawgoggle
Women, hello, you rule the world if you rule the economy.  If you want something to happen all you have to do is latch your wallets and buckle your purses.  In a short enough time the effects would be felt.  Now of course this would please many a husband in the short run, but I'm pretty sure the trickle down effect would shake them to their collective core.  If retail dried up then every business connected with retail would suffer,  not just the businesses that feed into the retails, but trucking, utilities, commercial real estate, fuel, sales tax, government, etc it is a complicated web.  Since most big corporations and governments are run by men they would eventually be inclined to stop and listen to whatever it is women had to say just to get them back to buying things.

My take away.  I'm not advocating a coup d'├ętat, but I will better align my financial future with an eye on what women want.  Happy Ladies, Better Pay Days.

Shameless Plug For My Wife

My wife's company is  Ty Park Candles. If you own or know someone that owns a boutique gift and home accessory store this is her niche to provide candles that can not be found in every store or at the Mart.  If you are a wedding, party or event planner who needs unique favors, gifts or table settings she is your creative source.  If you are a business owner and would like a to thank your customers and referral sources Ty Park Candles has created some huge volume specialty items with our logo and brand.

Ty Park Candles wine bottle candles
variety of sizes, labels, scents
My favorite is the wine bottle candles. If you own a winery, wine tasting room, home accessory and decorating store these recycled wine bottle candles are hugely popular.  If you are a winery she works with many directly in many states and she makes it possible to provide direct to the winery for their gift shops and provide state specific winery bottle candle collections for retail boutiques.  For example, say you are in North Carolina and you'd like to offer these wine bottle candles she can provide bottles from NC wineries which creates a very unique offering.  The benefit to the winery owner is each candle becomes a mini billboard promotion for your winery.

"A Jar Without A Label Is Just Jar"

Ty Park Candles wine bottle candles
Montaluce winery Dahlonega Georgia
Ty Park Candles wine bottle candles
look at the quality of that rim
Ty Park Candles wine bottle candles.
Variety of sizes and labels

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